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U-R-SO creates underwear for everyday blended a classy vintage vibe with a modern comfort-oriented attitude.

A brand of women's lingerie, swimwear, and loungewear, founded in Kyiv in 2016.

Started as a fun hobby of four girlfriends, in a few years U-R-SO grew up to a company led by creative director Lana Barabanova. In spring 2022 Julia Hanhues joined as partner of U-R-SO forcing the brand’s development in Europe from the newborn Germany office.

There are no push-ups, metal wires, compression materials, or foam in the brand's products and due to the refine and concise style, the U-R-SO pieces remain timeless.

Expressive colors, elegant cuts and natural plant-based fabrics are the main features of U-R-SO.

The brand’s collections include the entire range of underwear from gentle basics to seductive. That’s how U-R-SO develops the idea of the garment that liberates woman's body and gives her comfort, confidence, and choice to be who she wants to be.

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