About Us
U-R-SO (You are so…)
lingerie and swimwear brand based in Kyiv, Ukraine.
The story of the new brand started in 2019 when Lana Barabanova, founder and creative director of U-R-SO opened the lingerie production studio and gathered a team of young talented craftswomen in the heart of Kyiv Ukraine.
Since then we create minimalistic, cozy, and elegant lingerie which highlights natural feminine beauty. Neither the pandemic nor the war in Ukraine didn’t stop us.
Our goal is to let each woman feel special wearing U-R-SO. Seasonal collections also include swimwear and leisurewear of similar aesthetics.
Our team pays a lot of attention to the anatomical fit which forms the body’s lines and makes them more vivid. We never use rubber-foam, push-ups, and metal frames in our products.
We use only natural materials in the production of our lingerie and leisurewear, while the swimwear is made from recycled Italian nylon called Econyl — a world-renowned fabric made of recycled plastic and fishing nets collected from the oceans.
About Us
U-R-SO (You are so…)
lingerie, swimwear, and leisurewear brand with its own creative studio, located in the heart of Kyiv, Ukraine.
We craft minimalistic, cozy, and elegant lingerie which highlights natural feminine beauty. Our goal is to let each woman feel special wearing U-R-SO. Seasonal collections also include swimwear and leisurewear of similar aesthetics.
Our team pays a lot of attention to the anatomical fit which forms the body’s lines and makes them more vivid. We never use rubber-foam, push-ups, and metal frames in our products.
We use only natural materials in the production of our lingerie and leisurewear, while the swimwear is made from recycled Italian nylon called Econyl — a world-renowned fabric made of recycled plastic and fishing nets collected from the oceans.